Promotion
EPKs, video, websites, referrals and getting found.
An email list for your band
Why a working band should keep an email list of clients, planners and fans: what to send, how often, free tools, and consent rules in plain terms.
6 min read · 8 Sept 2026
Band photos that sell
Planning a band photo shoot that books gigs: what clients look for, stage versus studio, outfits, shot list, budget ranges and how to use the results.
6 min read · 8 Sept 2026
Band website essentials
The six pages a working band's website needs, what goes on the booking form, the search terms that bring enquiries, and the speed rules that keep them.
5 min read · 8 Sept 2026
Branding consistency across quotes, setlists and socials
Your brand is what clients see before the gig: quotes, emails, photos, posts, the printed setlist. Keep them consistent with one page of rules and templates.
6 min read · 8 Sept 2026
Building a referral network: planners, venues, photographers
How working bands get most of their bookings from referrals: who to cultivate, how to give first, and a simple CRM routine that takes 20 minutes a week.
7 min read · 8 Sept 2026
Getting reviews and testimonials after every gig
When to ask, exactly what to say, where reviews should live, and how to use them so that every gig makes the next one easier to book.
6 min read · 8 Sept 2026
Live video that books gigs
What clients actually look for in a band video, how to shoot one on phones with real audio from the desk, what to cut, how long to make it, and where to put it.
6 min read · 8 Sept 2026
Social media for working bands: less posting, more booking
A 30-minute-a-week social media routine for function bands: which platforms matter, what content brings enquiries, how to use gig footage, and what to ignore.
6 min read · 8 Sept 2026
Wedding fairs and showcases: are they worth it?
The real costs of a wedding fair stand or a showcase night, how to set up and follow up, the conversion arithmetic, and when to spend the money elsewhere.
6 min read · 8 Sept 2026
Your band's EPK: what to include in 2026
What bookers, planners and agencies want in a band's press kit today: bio, photos, video, repertoire, rider, reviews and price hints, on one page.
5 min read · 8 Sept 2026